I've been reading a great deal about the triple bottoms line. Is your business thinking about more than just profit? Increasingly now, how a business behaves impacts on market perception and ultimate sales. Costa coffee being a recent case where customers being put off by the tax being paid, despite no rules being broken. Trial by social media is now common place. Can companies continue to ignore triple bottom line and what assurances can you give that what you say in your financial statements is actually being done?